La Medida 'Francisco' Tobala Mezcal Size:750ml simple serves with soda or

simple serves with soda or juice

and heavier poultry dishes

have been tending to the family concern

garden herbs

bright acidity and great minerality

La Medida 'Francisco' Tobala Mezcal Size:750ml simple serves with soda orLa Medida Mezcal (the measure) is a collaborative brand created by Julin Vidal Gmez Rodrguez, who has been one of the unsung icons of Oaxacan mezcal for over 40 years. Julians history reads like a narrative of the evolution of the modern mezcal industry, at a gradual transition in scale. Beginning with early commercialization decades ago, Julian witnessed firsthand the rise of industrial distillers like Monte Alban and Benev; he left to help open the