Amika Normcore Signature Shampoo – Gentle Antioxidant Cleanse for All Hair Types Line_All-In-One Use your fingers to scrunch

Use your fingers to scrunch hair into beautiful beach waves

especially those with fine or limp hair types seeking a full-bodied blowout

sulfate-free formula delivers effective cleansing without disturbing the color pigments — ensuring long-lasting tone and salon-fresh vibrancy

matte texture

Professional curl and coil care from DevaCurl

Amika Normcore Signature Shampoo – Gentle Antioxidant Cleanse for All Hair Types Line_All-In-One Use your fingers to scrunchFind your new hair normal clean, revitalized, hydrated, and brilliantly shiny. Amika Normcore Signature Shampoo is a sulfate free daily cleanser packed with vitamins and antioxidants that gently removes buildup without stripping moisture, leaving every hair type refreshed and soft. Powered by sea buckthorn one of nature's richest plant sources of omega 7 fatty acids and vitamin C this lightweight lather delivers superior hydration and elasticity while