Tipping Point JUNEPROMO New York Timesbestselling author of

New York Timesbestselling author of Crush It Provides a wealth of real-world examples of how businesses can use the Web to give their customers a valuable curated experience

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as Wellington said of Waterloo

Tipping Point JUNEPROMO New York Timesbestselling author ofThe tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon,