ALTER EGO ITALY Just Color Gel Direct Colour | Various Colours Colour:Red Elvis ergonomic design adapts to your

ergonomic design adapts to your scalp for a comfortable brushing experience

Great for everyday cleansing with lightweight freshness and energising scalp support

control frizz

5 Balance brings hair to its optimal pH level to lock in colour pigments

Powered by caper blossom extract from Salina

ALTER EGO ITALY Just Color Gel Direct Colour | Various Colours Colour:Red Elvis ergonomic design adapts to yourInstant Colour, Endless Fun Switch up your look with Just Color Gel Direct, a vibrant, semi permanent colour gel that lets you play with bold tones or refresh faded colour in minutes. It adds shine, softness and depth while leaving hair feeling silky and smooth. Packed with Goji berry extract and conditioning agents, this gentle, ammonia free formula nourishes as it colours, keeping your hair healthy and hydrated. Perfect for trying something new or