Goldwell Elumen Play Semi-Permanent Hair Color Vivid Red DEEP CLEANSE It rinses clean and leaves

It rinses clean and leaves nothing behind but shiny

and protects dry

A 4-piece Color Wow set for fine to normal hair that cleans

and contains 25% more active ingredients than the original Diamax

brushable hold that won't yellow or darken hair

Goldwell Elumen Play Semi-Permanent Hair Color Vivid Red DEEP CLEANSE It rinses clean and leavesGoldwell Elumen Play Vivid Red is a semi permanent hair color with direct dyes for low commitment shades that fade on tone. Goldwell Elumen Play Vivid Red is a semi permanent color for anyone who wants low commitment shades they can change easily to follow trends. Its specially selected direct dyes sit on both the outer and inner levels of the cuticle for extraordinary intensity, giving color shine, brilliance, and a healthy looking Glow Effect.