Retailization: Brand Survival In The Age Of Retailer Power Format:paperback Wanneer ook Jolien zelf wordt

Wanneer ook Jolien zelf wordt bedreigd

identifying two radical new concepts: Firstly

Met overwinningen en nederlagen

an independently owned cable and satellite television network for young people based on viewer-created content and citizen journalism

An old film reel where the spools are weathered and worn

Retailization: Brand Survival In The Age Of Retailer Power Format:paperback Wanneer ook Jolien zelf wordtRetailization illustrates how brand power is slowly and inexorably being replaced by retailer power whether we like it or not, retail is now central to all business decision making. Many brands lack the tools needed to prevent them becoming trapped between massive, global retailers and well informed, demanding shoppers. In this new retail centric world, marketing as we know it is being severely challenged, and there is an overwhelming need for fresh