Fundraising Christiane --Robert Hanson

--Robert Hanson

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"This book connects two key dots in the customer equation: knowing why your customers uniquely do business with you and taking actions that cause them to repeat that choice more frequently

Fundraising Christiane --Robert HansonShows how your nonprofit organization can design and run successful fundraising campaigns. You'll find effective strategies and insider tips for cultivating potential donors, building a powerful case, soliciting large gifts, obtaining foundation grants, creating direct mail packages, and implementing high profile campaigns. Edles reveals the six requirements that successful drives can't do without, the crucial steps to follow before a campaign goes